World Cup celebrations rock France

France winning the World Cup trophy in Russia, Chinese kitchen and bathroom appliance maker Vatti Corp is now in the spotlight -- it is time for the company to deliver on a bold promise. 

Vatti, as a sponsor for the French national soccer team, said a month ago that if France won the title at the 2018 FIFA World Cup, it would refund customers who made purchases of designated products between June 1 and July 3, based on invoice value.

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WC celebrations rock Paris

On Monday, the Guangdong-based company said it had started the promised refund process, after the marketing campaign helped it net total sales of about 1 billion yuan ($150 million) during the promotional period, a year-on-year increase of over 20 per cent.

The sales of designated products, such as dishwashers and water heaters, which were listed in the refund initiative, hit around 79 million yuan, with online sales accounting for 29 million yuan and offline sales standing at 50 million yuan.

Vatti said the company will afford the refund of sales through its own online store, and its distributors and retail partners will be responsible for refunding offline sales and third-party online sales.

Also, total costs of the refund only include manufacturing and promotional cost, which is less than the combined sales price of 79 million yuan, thus exerting little impact on the company's bottom line, the company added.

"We chose to launch such a campaign to support the French team because the temperament of the French team is very compatible with our passionate, smart and fashionable brand image," Vatti said in an interview with China Daily.

The shares of Vatti surged as much as 9 per cent by midday on Monday before the rise narrowed to about 4 perc ent at closing, when share prices stood at 15.18 yuan.

Ma Bing, a 33-year-old bank employee in Beijing, bought a dishwasher in June after seeing Vatti's advertising post on an elevator.

"Well, my wife has been asking for a dishwasher for a long time. I am also a big fan of the French team. The dishwasher saved me from my wife's nagging when I stayed up at night for football matches. It was a good deal," Ma said, adding he has registered the refund information at a Vatti online store.

Vatti is one of a number of Chinese companies that are cashing in on the World Cup. Their combined spending on advertisements for this year's tournament hit $835 million, $400 million more than the next biggest spender, the United States, and easily exceeding that of host country Russia, according to market-research company Zenith.

Liu Buchen, an independent expert in the home appliances industry, said it is good for Chinese companies to experiment with creative marketing campaigns, but more effort is needed to ensure that enterprises do deliver their promises and consumers' rights are protected.

Copyright: China Daily/ Asia News Network

Croatian President Kolinda Grabar-Kitarovic gave Russian President Vladimir Putin a Croatian soccer shirt with the name "Putin" printed on the back on Sunday, hours before Croatia play France in the World Cup final in Moscow.

Croatia has been caught up in soccer fever after the Balkan nation of 4.2 million people swept aside more fancied opponents to reach its first ever World Cup final, which Russia is hosting this year.

Grabar-Kitarovic has, herself, entered into the spirit of the occasion, travelling to Russia to watch matches and dressing in the colours of the national flag. Croatia knocked Russia's team out of the competition in the quarter-finals.

At a Kremlin meeting, Putin congratulated the Croatian president on the Croatian team's performance.

"I'm sure we will see a beautiful game today," he said. Grabar-Kitarovic thanked Putin for what she said was the successful organisation of the competition.

Putin presented her with a bouquet of flowers, while she gave the Russian leader the Croatian national shirt.

Didier Deschamps proclaimed France’s second World Cup triumph was “just as beautiful” as their first after leading them to glory again 20 years on, but Croatia defender Dejan Lovren said that Deschamps' team "did not play football."

"I'm disappointed because we lost the game, we played much, much better football than them, but on the other hand I'm proud of this team and what we have achieved," Lovren said.

"We played beautiful football again. France were one of the favourites to win the World Cup and they did it. I think we were better. They did it another way. They didn't play football, they waited for their chances and they scored. They had their own tactic and you need to respect that. They played the tournament like that, every game, but when you look at all the countries behind us, we're second.” he added.

"There's nothing to talk about now. It's difficult to describe. Maybe after a week or two, a couple of months... right now, it's difficult. Some moments I feel sad, some moments I'm happy. Overall, I'm proud."

Ivan Perisic conceded the first-half penalty after referee Nestor Pitana penalised him for handball following a VAR review.

"I was sure he would not give the pen," said the Liverpool centre-back. "From my point of view, he [Perisic] could not react.

"It was a critical moment, we came back at 1-1, and then this penalty and then 3-1, 4-1, but even then we didn't stop playing football, we still believed, we gave everything, and this is why people are proud now in Croatia."

Didier Deschamps' side had claimed a 1-0 over Belgium in the semifinals with a defensive masterclass which left Belgium star Eden Hazard and Thibaut Courtois deeply unimpressed with what he felt were overly cagey tactics by France in the semi-final, and now Lovren also felt the frustration of coming up against Deschamps's style. Not always the most entertaining, however, in the end, French squad just had too much talent at its disposal to get the job done.

France's World Cup star Kylian Mbappe joined regulars Cristiano Ronaldo and Lionel Messi on the shortlist for The Best FIFA Men's player award, world soccer's governing body announced on Tuesday.

However, there was no place for Paris Saint-Germain and Brazil forward Neymar, whose country lost 2-1 to Belgium in the quarterfinals of the World Cup.

Ronaldo, who has won the award for the last two years, helped Real Madrid claim a third consecutive Champions League crown before securing a close season transfer to Juventus.

Argentine forward Messi topped the scoring charts with 34 goals in Barcelona's third La Liga title win in the last four seasons.

The 19-year-old Mbappe followed up a domestic treble with Paris St Germain with a string of impressive performances in France's World Cup winning campaign.

He became only the second teenager after Pele to score in a World Cup final as France powered past Croatia 4-2 to win the sport's top prize for the second time, 20 years after their first triumph.

Mbappe was joined by compatriot Antoine Griezmann and Raphael Varane on the 10-man shortlist.

France coach Didier Deschamps and former Real Madrid boss Zinedine Zidane head the nominees for the men's coach of the year award.

England full back Lucy Bronze, who won the European crown in her first season with Lyon, was nominated for the women's player of the year.

The three finalists for each award will be revealed at a later date, with the winners to be announced in a ceremony in London on September 24.

Belgium finished third in the World Cup, their best-ever performance, when they beat England 2-0 with an early Thomas Meunier goal and a breakaway finished by Eden Hazard in Saturday's playoff between the losing semi-finalists.

Meunier finished off a devastating move when he turned in Nacer Chadli's low cross at the far post in the fourth minute after Romelu Lukaku's pass sliced open the English defence.

Belgium, who beat England 1-0 in a group match in the tournament, were more dangerous throughout a lively first half. But England improved after the break and nearly equalised when Eric Dier got clear and chipped over Thibaut Courtois, only for Toby Alderweireld to make a sliding clearance off the line.

Belgium continued to threaten on the break and finished off the game when Kevin de Bruyne set Hazard clear and he swept his shot past Jordan Pickford.