Nigeria kits sold out in hours

Barely hours after it was released to the public, Nigeria's World Cup jersey is proving a tough purchase.

The retro-themed kit, voted the best World Cup jersey in a recent Sky Sports poll, was praised in Nigeria and global circles after it was first revealed in February.

But all that hype has translated into pent-up demand as, hours after being released by Nike, the kit has sold out. A message on the US kit maker's website says the product was “only available in limited quantities" and that there are currently no plans to restock.

Buying the kit at Nike's physical stores is not proving any easier. In London, long queues have appeared outside Nike's Oxford Street store.

Some of the hype around the jersey been questioned. Nigeria's football federation claimed Nike said it had received three million pre-orders, but industry insiders doubt those numbers, given that the most well-followed clubs rarely top that number.

However, there's little doubt the hype has worked in generating buzz around the jersey.