iCarnival: An initiative to shop from home
Since 2019, the world is seeing a very different way of living. We, in Bangladesh, are no different. The latest wave of COVID seems to be even more devastating, not only for health, but also for livelihood overall.
Staying safe and maintaining social distancing is now a serious national agenda.
However, with that comes the biggest festivity of Bangladesh – Eid-Ul-Fitr. Health is the bigger concern, no doubt; but the desire of heart is something we Bangladeshis cannot avoid either. The year's biggest gifting occasion and religious festivity is now wrapped with dark foil of uncertainty and worry.
It not only impacts us personally, but also adversely affects the large base of eid fashion and merchandise businesses of the country. Thousands of small and medium entities, the people working in the front, and the local artisans delivering their hard work on the back – all will get severely impacted due to this new wave of pandemic. While some sectors are getting government support in many forms, this is one sector that doesn't benefit from any such plan so far. Moreover, the talented local artisans, who work behind this big local fashion industry, are often not documented, and do not get into any safety net whatsoever.
Like these local artisans, there are many other marginal professions that are seeing their doomsdays in this pandemic. Except for private and some organized initiatives, they also see unexplained uncertainty in front. Some charitable organizations came forward, but due to their limited resources, it surely gets challenging for them as well.
Carnival Internet, one of the initiatives of the tech group Dotlines, has come up with a unique step forward in such a challenging time. iCarnival, country's first-ever contactless fair platform, with end-to-end digital automation infrastructure emerges in the current space. Eid shoppers can now get all the major fashion brands under one roof, at the comfort and safety of their home, yet enjoy the thrill and joy of buying for themselves and families and friends. By visiting www.icarnival.io, shoppers can now browse all the major fashion brands and their offerings for female, male and kids in this coming eid. They can choose products, pay online (and also cash on delivery), assign delivery addresses (of their own or a family or friend), and get the delivery seamlessly. They can buy iCarnival Gift cards, gift it to nearby ones, and they subsequently can purchase from iCarnival, redeeming the cards. This type of initiative is the need of the time, and unique in nature. The Daily Star is a partner of the initiative.
Dotlines, is the technology solution provider for the initiative. As a partner, they will help maximise the promotion to the masses and encourage shoppers to adopt this unique, safe and comfortable choice of Eid shopping this time.
Not only that, Dotlines has partnered with the country's fastest growing eCommerce platform – Evaly, to sell iCarnival Gift Cards for shoppers at great value, so the fun of shopping gets further intensified.
Dotlines, along with all the media partners, believe that – with iCarnival in place, in this Eid, a large portion of the shoppers will get a new and safe destination to fill their heart's content, and yet enjoy the fun of eid with families and friends. iCarnival becomes another sales channel for the suffering fashion brand industry of the country in this uncertain eid festivity. Any additional business comes as respite not only for these businesses, but also the thousands of local artisan families who carry the heritage.
To drive a good cause, in this initiative, Dotlines has also partnered with Bidyanondo Foundation, to pass on a notable contribution to them, in their fight to support covid affected families. A significant portion of the sales margin of iCarnival will directly go to the foundation for this support.
Dotlines' other two initiatives – Foster Payment, the most advanced online payment gateway and eCourier, the most innovative logistics entity have also joined the forces. Now, anyone from any corner of the world can purchase at iCarnival and deliver their love to any corner of the country.
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