BASIS to promote local IT in Europe

The Bangladesh Association of Software and Information Services (BASIS) is set to promote local IT products and services in the European market.

A delegation of the top ICT trade body in collaboration with the Export Promotion Bureau (EPB) will visit four European countries -- Austria, Hungary, Slovakia and the United Kingdom -- from June 30 to July 6.

During their visit, they are likely to hold meetings with around 350 companies at different events to brand the local ICT industry's prowess.

BASIS President Russell T Ahmed, who will lead the delegation, revealed the information in a press conference at his office in Dhaka.

The Bangladesh High Commission in London, and Bangladesh Embassy and Permanent Mission in Vienna are also collaborating with BASIS for the events.

The delegation will also take part in the "Festival of Sourcing", a flagship event of the Global Sourcing Association, which will be held during July 5-6 in the UK.

"BASIS is going to set a new milestone by becoming the "Headline Partner of this flagship event," Ahmed said.

Samira Zuberi Himika, senior vice president at BASIS, said BASIS would promote their IT products and services in new European markets to help expand the presence of the local IT sector by participating in these events.

BASIS Director AKM Ahmedul Islam Babu, Chairman of the Advisory Standing Committee M Rashidul Hasan, and Chairman of the Standing Committee on International Market Development TIM Nurul Kabir were present at the media briefing.