Bollywood actress Kriti Sanon has hopped on the startup bandwagon with the launch of her fitness brand 'The Tribe', which offers virtual and 'in-studio' products, including training workshops and tailor-made nutrition plans.

The website of the platform is still under construction, while its Instagram page has been operational for almost two years now.

Kriti discovered her passion for fitness during the filming of her movie, "Mimi", where she had to undergo a physical transformation in order to look the part of a pregnant woman.

'The Tribe' app will be launched later this year, according to the "Bareilly Ki Barfi" actress.