CARTOON PEOPLE’S interactive graffiti on road safety for World Bank Bangladesh

Syed Rashad Imam Tanmoy, founder of Cartoon People and his team of seven cartoonists -- Arham Habib, Rakeeb Razzaq, Mahatab Rashid, Abdullah Al Zunaed, Rehnuma Proshoon, Mohammad Shahadat Hossain and Syed Nafis, created a 7 foot long and 15 foot wide Dhaka street graffiti at the World Bank Bangladesh headquarters, recently. The World Bank and United Nations in Bangladesh organised an event to announce the Road Safety Champion Video Competition winners, where the top five teams were awarded.

Along with the graffiti, the team of Cartoon People arranged an interactive game for the audience, focusing on the positive and negative aspects of the transport system of Bangladesh. In the game, the audience gets to decide who are breaking traffic rules and who are following traffic rules, based on the graffiti.

Every character in the graffiti has a life bar, which indicates their level of cooperation. The green life bar is for law abiding citizens, whereas the red life bar is for citizens who are not following the laws. The audience gets to choose each character’s life bar, depending on their actions. The cartoonists made the entire wall art in just five hours, which was a challenge in itself. “I was surprised by how quickly we were able to pull off this project. It was spontaneous and we experimented with instant ideas, which turned out to be a fun experience for me,” said Mahatab.

“Through the interactive wall art, we wanted to covey that every citizen has a role to play in the road safety of our country and we should all be aware of the traffic rules and act accordingly,” shared Tanmoy. The graffiti will be up at the World Bank Bangladesh premises for the next two weeks.