Many customers associate marketing with manipulation, deceit, and spamming.
The middle of November saw some of the quickest ecommerce website crashes in recent memory. Hundreds of thousands of gamers looking to cop a next gen console flooded the likes of Walmart, Amazon, and other prominent retail chains. The target? A next-gen console.
“You need to promise me that you won’t mention this to anyone,” Ray’s eyes twitched about, scanning the unusually clean white ceiling in the damp, old room.
During my trip to Europe, one of the destinations I had planned to visit was Neuschwanstein Castle. I thought it would be just another historical building, but it is so much more than that.
The Gears of War series has never been one to shy away from delivering some of the most over-the-top action that video games can offer today. Does Gears 5 continue that steamroll? Or does it feel like a beat-up monster truck running on fumes?
We live in turbulent times. Our customers’ wants and needs are changing by the day, and we face the threat of disruption by our current and potential competitors. For managers, it is imperative to ensure their organisations are able to adapt to these rapidly-changing conditions, lest they risk redundancy.
Last month was a really important one for FPS games. Both Battlefield 1 and Titanfall 2 came out and they are the perfect harbingers to usher in a new age of innovation in the ever-stale genre.
Time and again, we stumble across mobile games that push the limits of our patience while enticing us with their seemingly simple mechanics which are oh-so-complex to master.
Yearly instalments are cursed with the fact that they will always feel similar to their predecessors no matter how many changes were proposed on paper. FIFA 17 is no exception to this rule.
As anyone who is professionally attached with the video game industry might argue, hype is a dangerous thing.
“Play of the Game”, the announcer voices the line and you fill up with glee when you see you are the one who is in the spotlight.
Battleborn, Overwatch, and Paragon. Pretty sure every gamer has heard of at least one of these games.
At first glance, Captain America: Civil War seems like a film that fits in with the tried and tested formula of The Avengers.
Dark Souls III brings nothing extraordinarily revolutionary to the table. Instead it is akin to an ideal last chapter of a satisfying novel...
Let's get this out of the way. The Division won't give you a brilliant narrative coupled with immersive world interaction.
Farcry Primal is much more than a quick cash grab. It does just enough to warrant its status as a fully-fledged game instead of a spin-off like Blood Dragon.