Pran launches shampoo for pets

Advance Personal Care Limited (APCL), a concern of Pran Group, has stepped into the booming pet care industry by launching its first-ever pet shampoo: Adora Aloe-Oatbath.

"The number of pet lovers in the country is growing rapidly. People now treat pets as family members and prioritise their well-being," Arunangshu Ghosh, head of business at APCL, said at the shampoo's launch at a programme in Dhaka on May 1.

The pet shampoo market in Bangladesh is currently worth around Tk 90 crore and is growing at a rate of 20 percent annually, he said.

"Considering this growth, we have decided to invest in the sector and plan to introduce a range of pet healthcare products in the coming days," he said.

Moreover, APCL aims to export its products to North America and Europe, where demand is high, Ghosh added.

The global pet shampoo market is worth nearly $6 billion, he noted.

Each 500ml container of the Adora Aloe-Oatbath shampoo has a price tag of Tk 1,400.

On the same day, Advance Personal Care also organised a workshop on pet healthcare at the same venue.

Mohammad Rafiqul Islam, president of the Bangladesh Small Animal Veterinary Association, along with 50 prominent veterinary doctors, attended the workshop.

Hong Jinki, chief of commercial and technology at Singapore-based Maha Chemicals, joined the event virtually and shared insights on pet healthcare trends.

Nayan Chandra Roy, head of marketing at APCL, was also present.