South Korean electronics giant Samsung Electronics today launched a new line of televisions for the Bangladesh market through an event in Dhaka.

The latest models that come with cutting-edge technology, smart features and innovative designs are being locally manufactured by two companies, namely Transcom Limited and Fair Electronics.

Televisions were once a luxury item but that is no longer the case as peoples' needs are changing every day, said Shahriar Bin Lutfor, director and head of business at the consumer electronics wing of Samsung Bangladesh.

"In line with this, new features are being added to the latest models," he added.

The latest "B Series" televisions feature the company's newest innovations, which will help transform the consumers' visual experience.

The price of these new models of Samsung televisions range from Tk 20,000 to Tk 12 lakh.

Samsung Electronics, founded in 1969, quickly became a major manufacturer in the Korean market.