bKash rewards top 22 remittance recipients

The country's leading mobile financial services (MFS) provider, bKash, has recognised 22 winners of its recent campaign with Hisense deep freezers and 43-inch Hisense Smart TVs for receiving the highest volume of remittances via the bKash app during the promotional period.

In collaboration with renowned home appliance and electronics brand Hisense, bKash launched the campaign ahead of the Eid-ul-Azha, the second-largest religious festival for Muslims, to further promote the use of formal banking channels for remittance transfers.

A total of 22 individuals were awarded in two phases over the course of the campaign. The final group of winners recently received their prize mementoes at a modest ceremony held at bKash's head office in the capital, according to a press release.

At present, expatriates can remit funds directly to their relatives' bKash accounts in Bangladesh from over 140 countries, including the United Arab Emirates, Saudi Arabia, the United States, the United Kingdom, Malaysia, Singapore, Kuwait, Italy, Canada, France and South Korea, through 110 international money transfer operators.

These remittances are settled through 25 leading commercial banks and are instantly deposited into recipients' bKash accounts. The government currently offers a Tk 25 incentive per Tk 1,000 remitted.

In line with Bangladesh Bank regulations, expatriates may remit up to Tk 250,000 per transaction to bKash accounts.

Thanks to these advantages, remitting funds directly to bKash has rapidly gained the trust and confidence of both expatriates and their families in Bangladesh, the press release added.