Rancon Auto Industries unveils locally manufactured Mitsubishi Xpander

Rancon Auto Industries Limited has launched the locally manufactured Mitsubishi Xpander-- a seven-seater family SUV equipped with a 1.5-litre MIVEC engine, blending legendary Japanese reliability with home-grown innovation.

SAIDA Shinichi, the Japanese ambassador to Bangladesh, inaugurated the new Mitsubishi Xpander as the chief guest, according to a press release.

In his remarks, Ambassador Shinichi lauded the growing strategic partnership between Bangladesh and Japan.

"This launch is not merely about introducing a vehicle; it symbolises deeper technical collaboration, value creation, and a strengthening bilateral friendship that paves the way for our shared future," he stated.

The event was also attended by Romo Rouf Chowdhury, group managing director of Rancon Holdings Limited, and Farhana Karim, managing director.

In his keynote speech, Chowdhury expressed his pride in the company's longstanding relationship with Mitsubishi: "For the past 50 years, we've proudly served as the official distributor of Mitsubishi Motors in Bangladesh."

"Thanks to this enduring partnership and the government's progressive manufacturing policies, we've cultivated an ecosystem capable of producing vehicles that meet the highest global standards, all while remaining competitively priced."

He further highlighted the company's manufacturing capabilities: "We have established state-of-the-art paint shops, assembly lines, and a team of professionals trained directly by Japanese experts. Each Xpander comes with a five-year warranty and two years of complimentary servicing."

"With 11 after-sales service touchpoints across the country, we are committed to ensuring safety, quality, and value for the people of Bangladesh," he added.

Delivering a special address from Japan, Takao Kato, CEO of Mitsubishi Motors Corporation, commended the successful collaboration with Rancon: "This marks only the beginning of a promising journey."

Equipped with dual AC and designed specifically for ASEAN markets, the Xpander has received an overwhelmingly positive response across the region, and Bangladesh has consistently proven its potential."

"Together with Rancon, we are committed to building a future defined by excellence and reliability through the Bangladeshi-made Xpander," he added

Rancon Industrial Park-- spanning 52 acres -- now manufactures for a range of globally renowned brands including Mitsubishi, Suzuki two-wheelers, Mercedes-Benz bus chassis, Proton, JAC, LG and Toshiba.

Yutaka Yano, division general manager of Mitsubishi Motors Corporation, and Siam Ahmed, a film star and brand ambassador of Mitsubishi Motors Bangladesh, along with senior officials from Mitsubishi Motors, and dignitaries and prominent figures from both the public and private sectors, were also present.