The Food & Beverage Marketing Fest 4.0, organised by Brand Practitioners Bangladesh, was held on Friday (December 13) at the Renaissance Dhaka Gulshan Hotel. 

The event, titled "Nestlé Presents Food & Beverage Marketing Fest 4.0 Powered by Bakeman's and Pusti, In Association With Mojo," was centered on the theme "Blending Perspectives, Bringing Delights," which focused on discussions about development, innovation, and overcoming challenges in the food and beverage industry.

The event began with a welcome speech by Syed Iqbal Mahmud Hossain, Sales Director and Board Member of Nestlé Bangladesh. Expressing joy for being the title partner for the fourth consecutive year, he emphasised the importance of collaborative efforts among all stakeholders in the changing dynamics of the industry. He also participated in a panel discussion, sharing strategic insights for the development of the food and beverage sector.

The fest featured four insightful sessions and four panel discussions, where 25 speakers and moderators shared their experiences and insights. 

The event saw the participation of over 250 marketing and sales professionals, including managing directors, chief executives, chief marketing officers, sales directors, supply chain experts, market researchers, and communication professionals from the country's leading food and beverage companies.

In an insightful session, Anup Kumar Saha, CEO of Akij Insaf, discussed "Redefining Food Marketing Operations for Economic Efficiency."

Ruhina Halim, Partner at Quantum Consumer Solutions Limited, conducted a research session on "Can Food Brands Be the New Hope in Tough Times?"

Mohammad Mofassel Haque, Director (Marketing) at T.K. Group of Industries, discussed "Effective Strategies for Food & Beverage Market Operations Amid Evolving Challenges."

Dipesh Nag, Managing Director of Grameen Danone Foods Limited, delivered an impactful session titled "Driving Excellence in Food & Beverage for Crisis Resilience."

Additionally, speakers participated in four diverse panel discussions, addressing the challenges, innovative solutions, and strategic initiatives of the food and beverage industry.

Key speakers included Mohammad Mahboob Arslan, CEO of Akij Essential Limited, Zafor Uddin Siddiqui, Executive Director of City Group, Naveed Yakub, CEO of Bruvana Beverage Group, and Samit Bin Salam, Founder of Kiva Han Group. The panel was moderated by Surayya Siddiqua, Director of Sales and Marketing at Grameen Danone Foods Limited.

The Founder and Managing Director of Brand Practitioners Bangladesh, Mirza Muhammad Ileush, inaugurated the event. Reflecting on the organization's 10-year journey, he said, "This decade-long journey is a celebration of our collective efforts. Brand Practitioners Bangladesh has always worked as a co-creator for the betterment of the business and marketing community. Organizing industry-specific marketing fests helps us move forward with more focus."

He extended his heartfelt thanks to the sponsors, partners, speakers, moderators, and participants.

The event concluded with a networking dinner, where attendees discussed future collaborations and professional opportunities. Participants expressed their appreciation, noting that Food & Beverage Marketing Fest 4.0 successfully created a platform for innovation, collaboration, and strategic discussions that will play a pivotal role in shaping the future of the food and beverage industry.

Title Sponsor: Nestlé Bangladesh PLC, Powered by Partners: Bakeman's and PUSTI, In Association Partner: Mojo, Platinum Partners: ISPAHANI MIRZAPUR Tea, KONKA Bangladesh, Akij Essential Limited, Snacks Partner: Chopstick Ramen, Organic Partner: Kazi & Kazi Tea, Nutrition Partner: Grameen Danone Shokti Plus, Protein Partner: Bengal Meat, Spice Partner: ACI Pure, Noodles Partner: Maggi, Water Partner: Spa Drinking Water, Coffee Partner: Nescafé, Tissue Partner: Partex Clean Tissue, HoReCa Partner: Kiva Han, Knowledge Partner: Practitioners Academy, Publication Partner: Business Brillianz, Promotional Partner: Maleda Group, Event Partner: BrandGear, Hospitality Partner: Renaissance Dhaka Gulshan Hotel.

The event concluded with Sanjida Rafia, Director of Brand Practitioners Bangladesh, announcing that the 5th edition of the fest will be held on a larger scale and more impact next year.