In a joint initiative aimed at improving women's health and safety in Bangladesh, the Obstetric and Gynecological Society of Bangladesh (OGSB) and Senora - a sanitary napkin brand under Square Toiletries Limited - hosted an event titled "Ensuring Safe Menstrual Hygiene." 

Senior health professionals, including Professor Dr. Farhana Dewan, President of OGSB; leading gynecologists; OGSB members; media representatives; and executives from Square Group attended the programme.

The collaboration between OGSB and Senora is rooted in a shared mission: to expand access to hygienic menstrual care and educate women on practices that can reduce the risk of infection and long-term health issues.

According to Kantar's 2024 Household Penetration Data, only 17.4% of women in Bangladesh use sanitary napkins, exposing the majority to severe health risks and limiting educational and social opportunities for adolescent girls. Early marriage and the use of chemically scented menstrual products further exacerbate infections and health complications.

Findings presented at the event revealed the scope of the challenge. Around 97% of women in the country suffer from cervical infections at some point in their lives. These infections are often linked to unhygienic practices, including the reuse of old cloths, cotton, or chemically scented products during menstruation. In addition, 68% of girls are married within four years of their first period, increasing their exposure to reproductive health risks at a young age.

Meanwhile, around 40% of schoolgirls miss an average of three school days each month during their periods, a disruption that often leads to long-term disengagement from the education system. The economic consequences are equally stark in the country's ready-made garment (RMG) sector, where approximately 6 million female workers lose up to six workdays annually due to menstrual discomfort—resulting in reduced productivity and financial strain.

For three decades, Senora has supplied 100% sterilised, chemical-free, and fragrance-free sanitary napkins at accessible prices. Its efforts extend beyond product distribution. The brand has implemented awareness programs in schools and garment factories and has introduced vending machines in urban areas to promote convenient access to sanitary products.

Malik Mohammad Sayeed, CEO of Square Toiletries Limited, emphasised the joint goal of Senora and OGSB: to bring 60% of Bangladeshi women under safe menstrual hygiene protection by 2030. 

He stressed that collective efforts are vital to building a healthier, more equitable society.

The event concluded with a raffle draw and networking lunch, marking a step forward in the fight for menstrual health equity.