Domex and Bhumijo have launched a CSR campaign, "Shut Down Public Toilets", directed by Tarek Mahmud Shumon, to mark World Toilet Day.

The commercial highlights the pressing issue of unsanitary public toilets and promotes sustainable hygiene solutions, a cause both brands are committed to.

Domex is a global brand that produces toilet cleaning products. It is part of Unilever and is focused on promoting hygiene and sanitation.

Bhumijo, on the other hand, is a non-governmental organisation (NGO) in Bangladesh that works on improving public health and sanitation.

The campaign, produced by Centreback Productions, has gained widespread acclaim for its impactful storytelling and strong social message.

Marketing agency FCB Bitopi oversaw the campaign's strategy, while Nahian Khan, associate director at Centreback Productions, played a crucial role in its realisation, reads a press release.