Sixty percent of women in Bangladesh watch Indian television channel 'Star Jalsha', which gained popularity for its daily soaps, reveals a study.

The study was conducted by the Department of Population Sciences of Dhaka University on more than 11,500 women of 11 districts under seven divisions of Bangladesh, reports BBC Bangla.

During the study, whose primary objective was to assess the impact of family planning, population and health programs on the women, a few women opined that they found the diverse storylines of each program of Star Jalsha unique and intriguing.

"We (women of all ages) can sit together and watch the shows."

Belal Hossain, an associate professor of the department of population sciences of Dhaka University, said they found during the study that almost ninety percent women in Bangladesh watch TV, of them sixty percent watch Indian channels.

So, local health related programs do not have any impact on them, he added.

"Bangladeshi audiences are not interested in the country's telefilms or serials due to weak stories and surplus of advertisements," said Mostafa Kamal Sayeed, chief of news of private television channel NTV.