Netflix is gearing up for its next highly anticipated and conceptually intriguing Korean drama. Global K-pop idol Jisoo, a member of the internationally acclaimed group Blackpink, is set to take on the lead role in "Boyfriend on Demand", a romantic drama series centred on a young, overworked Korean woman who turns to a virtual reality dating programme as an escape—where she encounters the ideal boyfriends she has always dreamed of.

Jisoo will portray Mi-rae, a webtoon producer whose relentless work schedule has left her with no time for romance. Though she longs for a fresh start in love, her busy lifestyle has led her to accept her non-existent dating life. However, when she unexpectedly comes into possession of a mysterious device called the "Monthly Boyfriend," she decides to give it a try. This device transports her into a virtual world where she meets impossibly perfect partners, rekindling her long-suppressed desire for romance.

Starring opposite Jisoo is singer-turned-actor Seo In-guk, known for his roles in "Doom at Your Service" and "Café Minamdang". He plays Park Kyeong-nam, a fellow webtoon producer and Mi-rae's professional rival. According to Netflix's synopsis, Kyeong-nam is "capable and competent at work, but Mi-rae feels uneasy around him. Despite his indifferent and cold demeanour, he's a character with surprising secrets, sure to stir emotions in Mi-rae."

The series is being directed by Kim Jung-sik, who previously helmed the hit web dramas "Work Later, Drink Now" and "No Gain No Love". Moreover, Netflix describes "Boyfriend on Demand" as a carefully crafted blend of romance and comedy, promising both heartwarming moments and lighthearted humour.

Jisoo, a dominant force in the K-pop industry since Blackpink's debut in 2016, made history with her first solo release, "Me", which became the first single album by a female Korean artiste to surpass one million sales within just two days of its launch in 2023.

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Recently, she has been making strides in acting. She made her debut as a lead actress in the historical romance drama "Snowdrop" (2021), produced by JCTB, which became Disney+'s first major Korean drama hit. More recently, she has been seen in Coupang Play's fantasy-horror romance "Newtopia", which follows a couple attempting to reunite as South Korea is overrun by a zombie outbreak. The series is available to stream on Amazon Prime Video in the US.

With "Boyfriend on Demand", Netflix continues to expand its already extensive lineup of Korean content for 2025. The platform has announced an ambitious slate that includes 22 scripted dramas, eight reality series, and eight original films. Among the most anticipated releases are the third and final season of "Squid Game", set to premiere on June 27, and a new season of the dating show "Single's Inferno".