Baz Luhrmann's "Elvis" brought hip-shaking swagger to the Cannes Film Festival on Wednesday, debuting a grand and glitzy portrait of the Memphis rock 'n' roll legend on the French Riviera.

Luhrmann's film, the largest and flashiest Hollywood film making its world premiere in Cannes, brought Tom Hanks and Austin Butler, who plays Presley, to Cannes' famed red carpet. Joining them, too, was Priscilla Presley, Presley's ex-wife, who has enthusiastically endorsed Luhrmann's movie.

The crowd got to its feet during the end credits on the Warner Bros title, clapping in rhythm before the lights came up, and remained standing for 10 minutes to mark a 2022 record so far at the event.

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At a festival seeking to shrug off two years of pandemic, expectations were high that Luhrmann, who also premiered "The Great Gatsby" in Cannes, would bring Cannes' biggest and most extravagant party.

"Elvis," though, isn't just a big-screen tribute to Presley. It centers on the singer's long and tortured relationship with manager Tom Parker (played by Hanks), a former carnival worker whose control over Presley was widely criticized as unethical and harmful to Presley. 

Warner Bros will release "Elvis" in theaters on June 24.