World drowning prevention day with global call to action

On 25 July 2025, the World Health Organisation (WHO) will observe World Drowning Prevention Day, a United Nations-recognised initiative aimed at raising awareness about drowning, which claims over 300,000 lives each year. Children aged 5–14 are among the most affected, especially in low- and middle-income countries.

Despite a global decline in drowning rates since 2000, progress has been too slow. Drowning continues to occur in rivers, lakes, wells, water storage containers, and swimming pools, particularly where preventive measures are lacking. WHO will emphasise that drowning is entirely preventable through low-cost, evidence-based interventions.

This year, WHO will spotlight the power of storytelling. Individuals and communities will be encouraged to share their personal experiences with drowning to inspire action and advocate for water safety policies. The campaign will aim to mobilise governments, civil society, and local communities to scale up prevention efforts.

Proven interventions that WHO will promote include:

• Installing barriers to control access to water

• Providing supervised childcare in high-risk settings

• Teaching swimming and rescue skills

• Training bystanders in safe rescue and CPR

• Enforcing water transport regulations

• Strengthening flood risk management

To support global participation, WHO will release an advocacy toolkit with campaign materials and practical guidance. Landmarks will be lit in blue, and communities will be encouraged to host awareness events.

Source: World Health Organisation