The fashion and lifestyle brand Kay Kraft has brought out the line for their upcoming Bengali New Year. The ensemble includes saris, shalwar kameez suits, long-kurtas, panjabis, shirts, tee shirts, fatuas, various lifestyle products, etc. The patterns and finishing have been made very innovatively. This year's Pahela Baishakh collection features a variety of motifs – Jamdani, shora art, etc – which has a touch of tradition and heritage.    

Kay Kraft promotes traditional wear, working with the country's weavers, which is apparent in their products.