‘Superbrands’ to be accoladed tomorrow

Biggest brands of Bangladesh will be accoladed in ‘Superbrands Awards’ tomorrow.

Those companies of Bangladesh famed for their brand names will be awarded at a grand ceremony at Radisson Blu, says a release of global media and publishing house Superbrands.

Launched in 1993, Superbrands has become one of the biggest symbols of success for brands. The signature publication which shares stories of each Superbrand, is a coveted book for senior executives in advertising, marketing, brand management and in the media.

‘Superbrands’ are selected through a process which involves independent and voluntary panels of experts from a range of backgrounds, known as the ‘Brand Council’.

In Bangladesh, Superbrands for the year 2018-2020 have been selected by the brand council consisting of 12 eminent brand experts.