World Marketing Summit 2015 was held in Tokyo from October 13-14. With more than 30 speakers and 2,500 attendees, this year's WMS represents a major event in the world of marketing. Building on the knowledge and know-how of Professor Phillip Kotler, the guru of modern marketing, an international group of marketing all-stars comprised of academics and practitioners was brought together at WMS, to reflect on making a better world through marketing.

Professor Syed Saad Andaleeb, Vice Chancellor of BRAC University, was invited by Professor Kotler as a panelist for an interactive session on diversity in marketing, where he deliberated on the 'Effectiveness of Diversity in Marketing in Emerging Markets'. Dramatic changes in society caused by the digital revolution, including social media and big data, have created new opportunities and unique challenges which every country needs to address. Presentations and discussions over the two days covered new marketing trends aimed at building a new sense of dynamism for companies and industries.

For the first time this year, the format of the presentations was interactive. Interactive sessions covered topics such as branding, 21st century marketing models and social marketing.