Danish company Novo Nordisk has launched a campaign in Bangladesh by engaging Bangladesh Cricket Team Captain Mashrafe Bin Mortaza as the brand ambassador to create awareness on the prevention, detection, management and control of diabetes.

An agreement in this regard was signed yesterday at the Danish Embassy in the capital.

As brand ambassador, Mashrafe who is admired by millions locally and internationally will create awareness on the benefit of healthy lifestyle and diet to prevent diabetes.

Chargé d'affaires of Danish Embassy Jakob Haugaard spoke at the event and also had his blood sugar tested to start the campaign, according to Danish Embassy in Dhaka.

Diabetes has been identified by World Health Organization as one of four non-communicable diseases (NCDs) that will pose a challenge to achieve the Sustainable Development Goals.