Ideas are dime a dozen. But even a simple idea can turn into something extraordinary with a brilliant pitch or an amazing marketing strategy. With this vision in mind, IBA-JU's business club organised their flagship competition Brainstorm 2.0. The grand finale of this competition was held on September 12 at the Seminar Hall of Jahir Raihan Auditorium, Jahangirnagar University.

Through this program the club is looking to bring out the business talents existing inside IBA-JU with a series of challenges simulating realistic scenarios. The competition was geared towards idea building, presentation and slide making, case solving, ad making, 360 degree communication and digital marketing. It was divided into three rounds where participants had to present a business idea of their own, solve a startup related case and come up with a marketing plan.

Sulaiman Shukhon, social entrepreneur, brand & image consultant, vlogger and renowed standup comedians; SaifTuhin, Assistant Director of Mindshare Bangladesh; and Khandaker Ishtiak Ahmed, Manager of Communication & CMI, New Zealand Dairy Products BD Ltd. were the judges of the final round where participants had to present a 360 degree communication plan along with a television commercial and a digital marketing plan of their business idea. Team 2.6 won first place with their idea "Prerona", which will provide products and services to protect women from sexual harassment.

At the closing ceremony, the judges' panel agreed that competition in the corporate world is getting very tough. But events like these help students sharpen their skills before they enter the job market. Organisers added that this competition was an effort to give students an opportunity to exhibit their skills and ideas, and to give them an extra push to develop an entrepreneurial mindset.