Insurance company Guardian Life Insurance Limited has for the first time brought Digital Online Term Life Insurance in Bangladesh.

The Insurance Plan ‘EasyLife’ was inaugurated in a magnificent program at Samson H Chowdhury Hall in Dhaka Club on Monday.

Chief guest of the program, Finance Minister AMA Muhith said, “Insurance companies are working hard to develop the insurance sector. Our hope towards the insurance sector magnifies because of the innovative insurance companies like Guardian Life. EasyLife is a very attractive and modern insurance service for the current and future insurance subscriber.”

The guest of honor of the program State Minister for ICT Zunaid Ahmed Palak said, “Today, through the Guardian Life, insurance sector has got the touch of digital revolution started by the leadership of Sajeeb Wajed Joy, the proud son of honorable Prime Minister Sheikh Hasina. My heartiest congratulations to Guardian Life for bringing such an easy and effective insurance services for the customers using the modern technology.”

“IDRA is always very concerned for the implementation of digital technology in the insurance sector and for the continuous development of the insurance services. This type of insurance is first in the insurance industry of Bangladesh and we are proud for being with this project during the inception. I am inviting you all to buy and experience EasyLife for the success of this modern insurance service” said chairman of the Insurance Development and Regulatory Authority(IDRA) Md Shafiqur Rahman Patwary.

The chair of the program, managing director of Square Pharmaceuticals Ltd Tapan Chowdury said, “the proper use of technology increases the profitability of the business and also ensures the fast and easy customer service. The sponsors of Guardian Life are very aware about the implementation of modern technology in the insurance industry. Besides, we are also concerned for providing maximum level service and most updated insurance product.”

Managing director and chief executive officer of Guardian Life M M Monirul Alam said, “Providing innovative services and exclusive customer experiences is a prime concern for Guardian and EasyLife is one of the reflection of that endeavor. Besides, Guardian Life is conducting research considering customer needs.”

Guardian Life Insurance Limited has brought this digital insurance product with full-fledged services. To protect the future financial distress of the customer very fast and easily, Guardian Life has brought this high value low cost term life insurance product. Guardian Life is committed to be aligned with the Digital Bangladesh Mega plan of the government and EasyLife is one of its initiatives. A customer can buy EasyLife any time spending only 15 minutes without the hustle of medical test through mobile app or website. One can get maximum coverage of Tk 10 lakhs and as low a premium as Tk 1834. Using totally domestic human resources, internal research team and IT team of Guardian Life, and a team from SSL Wireless work together to bring this insurance services into light.

Noteworthy, Guardian Life Insurance Limited already has achieved Insurance Asia Award 2017 for innovative insurance product and services and consecutively for digital insurance service and for the success of insurance business Guardian Life achieved Insurance Asia Award 2018 in three categories.