Every film hit on social media, but reality is different
Actor Arjun Kapoor says success of a film is ultimately decided by the audience watching it in theatres, irrespective of the buzz on social media."No number of likes and comments relate to the success or failure or choice of films. For a film to succeed, people have to come to the theatres to watch it," Arjun said.
The "2 States" actor was joined by gen-next stars Alia Bhatt, Parineeti Chopra, Aditya Roy Kapur, Ayushmann Khurranna and Kriti Sanon, who spoke about how their films affect brand endorsements, social media pressure, success and failures.
"Shudh Desi Romance" actress Parineeti said the young stars today have not yet developed a "loyal" fan following and are as good as their last film. "Shaandaar" star Alia said thinking too much about the "end result" may stop an actor to take risks.
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