Yellow by Beximco and Shanto-Mariam University of Creative Technology (SMUCT) organised 'Fashion Fest 2019' in SMUCT campus at Uttara on March 30, 2019. The vice-chairman of SMUCT, Dr Md Ahsanul Kabir, vice-chancellor of SMUCT, Prof. Dr Quazi Md. Mafizur Rahman, executive director of Yellow, Shehryar Burney were present as guests. The event was divided into three segments; a seminar on fashion, creative design exhibition and a fashion show. In the fashion seminar, Andreu Milans and Juliana Gomez Van Strahlen, fashion designers at Beximco Barcelona Design Studio discussed about how to create a personalised collection for an international buyer. Vineet Raghuvanshi, head of design at Yellow, talked about fashion careers and how to choose the best career path locally and globally. For creative design exhibition, 15 highly talented students displayed their creative designs and three top winners were rewarded. Yellow selected 25 models for 'Yellow Fashion Show' out of 100 applicants. These student models wore Yellow's latest Baishakh collection/2019 and Spring Collection/2019. The purpose of this initiative by Yellow was to prepare future leaders of the fashion industry and to engage them for a learning experience with the team behind Yellow.

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