Grameenphone yesterday announced appointing Sajjad Hasib as its new chief marketing officer (CMO), effective from February 1.

Previously a senior director and head of operations, Hasib is taking over from Yasir Azman, who will be undertaking the role of CEO, the country’s leading mobile operator said in a statement.

As the CMO, Hasib will lead Grameenphone’s integrated marketing, which includes brand strategy, market communications, digital marketing, business intelligence and customer service excellence efforts.

He will also continue to manage five business circle sales and marketing operations to lead Grameenphone’s growth and drive customer success through its innovative digital products and solutions.