The e-Commerce Association of Bangladesh (e-CAB) recently suspended memberships of four e-commerce firms for failing to provide satisfactory responses to customer complaints.

The companies are: 24tkt, Greenbangla, Excellent Big Bazar and Eorange.shop, e-CAB said in a statement issued yesterday.

Earlier, the association of e-commerce platforms sent show-cause notices to 16 companies, asking them to clear any confusion regarding a number of unresolved complaints from buyers and sellers as well as warnings and notices sent by the e-CAB itself.

These complaints include embezzlement, non-compliance with Digital Commerce Management Guidelines 2021, and running their organisations in a way that resembles multi-level marketing (MLM) operations.

Nine of these companies denied having such complaints lodged against them while others sought time to resolve them, according to an e-CAB statement.

The association urged people to be cautious when purchasing products with unusually high discount offers to ensure the security of their payments, and to refrain from doing business with companies that do not comply with the country's e-commerce guidelines.

It also suggested that customers should lodge complaints directly with the Directorate of National Consumer Rights Protection if they are deceived by any e-commerce platform.