Source: Kazi Tahsin Agaz Apurbo

Piracy and illegal downloads has been the downfall of the music industry -- say the ever struggling musicians in Bangladesh. There were no initiatives taken by anyone to solve this problem and for that, the industry fell into a dark hole. Finally, Mushroom Entertainment came to save the day with their invention-- the M E Label.
This is a one stop solution for everybody involved in the music business. Artists, managers, labels, everybody can run their business using this platform. They mainly release singles or albums online, with a unique code attached. The codes are how the artists and labels track their songs on the website. If the songs get played or bought via YouTube or Spotify, the label will get paid and so will the artists.

M E Label keeps 15 percent of the revenue generated and the rest is divided among the bands, artists, lyricists and so on. They are currently operating in Bangladesh, the United States and Nepal. “The platform is getting bigger and better day by day, working with every major artist of the country. We are really excited to be working with our fellow musicians and hopefully we will finally make a change for the betterment of the industry” says Armeen Musa, vice president of Mushroom Entertainment.
More then two hundred artists are now signed with M E label which includes artists like James, Kumar Bishwajit, Shafin Ahmed, Tahsan and many more. In 2013 renowned singer Shafin Ahmed was appointed as M E Labels brand ambassador. They are also affiliated with over 10 local record labels including Bengal Music Company, Aajob Records, Music Media, and Eagle Music etc. They have more then 200 albums and 100 singles in their catalogue right now which are already distributed online.

When asked about how the artistes and audiences feel about this, their country director Md Iftekharul Islam Rumon said, “As you know, Digital Distribution is a new era and also a new experience for both Bangladeshi artists and audience, but they have been amazing, we are getting good feedback from the audience and also artists who say they are very satisfied with our services as a start up.”