Oppo to shut down chip design unit: reports

Oppo, the Chinese smartphone manufacturer, recently stated that they will shut down their chip design unit due to uncertainties in the global economy and the smartphone industry.

Oppo, regarded as one of China's best-selling domestic smartphone brands, will reportedly cease operations of their Zeku unit, which was set up in 2019. This unit's products include the MariSilicon X chip, which is a neural processing unit (NPU) that improves images for video and photography taken on smartphones.

"Due to the uncertainties in the global economy and the smartphone industry, we have to make difficult adjustments for long-term development," a company representative said.

China's smartphone market, the world's biggest, is struggling to recover from one of its worst ever slumps as cost-conscious consumers continue to shy away from big-ticket purchases even after the country's lifting of zero-Covid curbs.

In 2022, smartphone shipments fell 14%, and total unit shipments fell below 300 million for the first time in a decade. In the first quarter, total smartphone shipments dropped 11% year-on-year to 67.2 million units, the lowest quarterly total since 2013, research firm Canalys said last month.

Oppo and their Chinese rivals such as Xiaomi set up in-house chip design units in pursuit of self-reliance after the U.S. crippled Huawei Technologies' smartphone division with sanctions that prevented it from sourcing key components.

Oppo is owned by BBK Electronics, which also owns Vivo, another top-selling Chinese smartphone brand.