Asian Paints recognises the consistent growth of Bangladesh, supported by a rising middle class and positive economic indicators, said Sireesh Rao, regional head of Asian Paints.

Asian Paints is committed to expanding its market share and strengthening its presence in Bangladesh, he said in an interview.

With a strong network covering all 64 districts, the company is well positioned to cater to the painting needs of customers across the country, he added.

"Our strategic depots located in Demra, Turag, Chattogram, Sylhet, Comilla, Khulna, Bogura, Barishal, Rajshahi, and Mymensingh enable us to effectively distribute and produce goods. We have further enhanced our capabilities with the establishment of a state-of-the-art facility at Bangabandhu Sheikh Mujib Shilpa Nagar (BSMSN) in Mirsarai."

This cutting-edge facility not only improves Asian Paints' production capacity but also generates employment opportunities for over 150 families, Rao said.

"We are grateful for the assistance provided by BEZA officials in this endeavor. Asian Paints is determined to continue its successful two-decade journey as a leading provider of decor and waterproofing solutions. Our commitment to customer satisfaction and innovation allows us to be a trusted partner in fulfilling consumers' aspirations of designing beautiful homes."

This year, Asian Paints has identified four colour trends based on in-depth analysis: Gothlicious, which explores the intensity of pristine and overwhelming colours; Shroom, which is reminiscent of the quiet strength and tenacity of natural elements in all their strangeness and familiarity; Edge of the Forest, which reflects our need for sustainability, wonder, and hope; and Sleep Sense, which is created especially for a sense of calm and stillness.

The trends include a wide range of sociocultural concerns, from how we express ourselves to a renewed emphasis on well-being and creating stronger connections with others and the world around us.

'Silver Escapade' has been named the colour of the year 2023. It is the colour of time travel and technology, as well as child craft. We got through the last few years by looking for silver linings, and as the world regains its footing, we are walking alongside being pushed by the wind of possibilities.

Colour Next is an important resource for the architect and interior designer communities in Bangladesh, providing useful insights and inspiration.

We work together with architects, interior designers, artists, sociologists, and cultural analysts from around the subcontinent through this event.

Colour Next was launched in 2021 in Bangladesh, we have involved enthusiasts from the AID community from here who helped understand the trends and their implications on design and décor.

For 2023, we had renowned participants such as Wahid Asif from 4 Walls Inside Outside, Mehedi Zaman from Insignia Studio and AKM Tanvir Hassan Niru from Synthesis Architects who were instrumental in working together with their Global counterparts and experts in defining the trends and material intelligence for the CN 23.

Together, we identified and analyzed the changing cultural and social landscapes within Bangladesh which allowed us to anticipate future trends.

Colour Next provides a quick and simple reference for the architect and interior design community by investigating materials, forms, textures, and colours that best represent these developing trends.

It acts as a creative representation of human emotions and trends, allowing experts to keep up with changing customer tastes and habits.

This important resource assists architects and interior designers in Bangladesh in improving their designs, creating creative places, and efficiently catering to their clients' changing needs.

"Our devotion to innovation, client happiness, and product quality sets us apart from the competition. We research colour trends in the creative and cultural industries regularly through our Colour Next programme."

Asian Paints prides itself on meeting customer demands and innovating according to market trends. We are heading in a direction that blends a thorough awareness of client needs with an unwavering pursuit of innovative ideas and technology.

Our primary goal is to create painting solutions that are remarkable in terms of performance, durability, beauty, and environmental friendliness. For example, our product Ultima Protek Shyne not only comes with a 10-year performance and waterproofing warranty, but it also comes in a variety of 1700+ colours.

We invest in research and development to investigate innovative waterproofing solutions for building protection. Our Smartcare Damp-Proof Fiber Tech employs European fiber technology. It not only safeguards roofs from damp problems but also reduces surface heat by up to 10°C.

Furthermore, we are improving our digital capabilities to provide consistent and ideal customer interactions, such as our Safe Ezypainting Service, which is an easy-to-use, transparent, structured, and organized painting service provided by Asian Paints dealers for application under the company's supervision.

We seek to exceed consumer expectations and lead the marketplace forward by remaining at the forefront of innovation.

Asian Paints acknowledges the remarkable cultural heritage and aesthetic of Bangladesh. The paint and decor industry in the country has witnessed significant expansion, and Asian Paints has effectively aligned its offerings with the vibrant and diverse culture of Bangladesh.

The industry has observed a surge in both production and consumption, fueled by a thriving building sector and increasing consumer demand for interior design and home improvement. This trend suggests that Bangladesh has the potential to make a substantial contribution to Asian Paints' global expansion in the foreseeable future, with growth rates even reaching double digits in some cases.

With unwavering confidence, we strive for continuous innovation and product advancement to provide personalized solutions and exceptional customer service, bringing joy and happiness to consumers in Bangladesh.