Google is planning on introducing fees for premium features on its generative AI-driven search engine, according to a recent report by the Financial Times. The report adds that the traditional search engine would remain free of charge, with ads continuing to appear alongside search results even for subscribers.

The move would mark Google's first time in putting any of its core products behind a paywall, as it seeks to gain ground in the fast-moving AI space. 

The tech giant is looking at a variety of options, including incorporating AI-powered search features to its premium subscription services, which already provide access to its new Gemini AI assistant in Gmail and Docs, the report said, citing people familiar with the matter.

Read more

Google is slowly changing how we search on the internet

"We're not working on or considering an ad-free search experience. As we've done many times before, we'll continue to build new premium capabilities and services to enhance our subscription offerings across Google," the company told Reuters in an emailed statement.

Google, which invented the foundational technology for today's AI boom, is also locked in battle with two industry players that have captured the business world's attention - ChatGPT's creator OpenAI and its backer Microsoft.