The temptation to prioritise quick profits over long-term sustainability and ethics is predominant. However, history shows us enterprises that balance profitability with ethical practices and sustainability are more likely to achieve stable growth and long-term success.

It is hugely essential for an entrepreneur to understand the importance of this balance and the strategic insights on how to incorporate these elements into their business models from inception to growth stages.

Reputation is one of the major keys for business continuity. Operating ethically and sustainably helps build a positive reputation among competitors. Customers today are more informed and prefer to support businesses that align themselves with their values. By prioritising ethical practices, businesses can cultivate trust and loyalty, leading to repeat business and positive word-of-mouth.

Ethical practices reduce the risk of legal issues and scandals, which can be costly and damaging to a company's reputation. Sustainable operations and necessary due diligence help in mitigating environmental and social risks, ensuring that the business can adapt to regulatory changes and societal expectations.

On a different note, talented professionals and judicious investors are increasingly looking to associate with companies that have strong ethical standards and sustainable practices. This sweet alignment can lead to better head hunting, higher employee retention and easier access to capital.

Sustainable practices often lead to more efficient use of resources, reducing costs in the long run. Ethical businesses avoid the pitfalls of short-term gains that might lead to long-term losses due to reputational damage or adverse legal impacts.

Entrepreneurs need to take progressive strategic initiatives to strike a balance between profitability with ethics and sustainability. At first, we must implant ethical considerations into the business plan, which is the guiding principle for a business entity.

Also, it is important to define a clear code of ethics and ensure that all stakeholders, from employees to suppliers, understand and commit to these standards. This foundation in the beginning will guide the decision-making processes as the business grows.

We should constantly evaluate our business operations to identify areas where sustainability can be improved. This might include reducing or managing waste, optimising resource usage, or sourcing materials responsibly. Sustainable practices should not be an afterthought but an integral part of our operational strategy.

We should maintain open communication with our stakeholders i.e. employees, customers, suppliers, and the community. We should try to understand their expectations and concerns and involve them in our sustainability and ethical initiatives. This engagement builds trust and promotes a collaborative approach to sustainable business growth.

Setting up measurable goals for our ethical and sustainable practices is key. In addition, we should regularly measure and report our progress to stakeholders. Transparency in reporting not only demonstrates commitment but also helps in identifying areas for improvement.

Conducting regular training sessions for employees on ethical practices and sustainability is significant. We should empower them to make decisions that align with the company's values. A conversant and motivated workforce is crucial for maintaining high standards in business.

Using technology to enhance sustainability and ethical practices has become a common phenomenon. Innovations such as renewable energy sources, efficient supply chain management systems, and digital platforms for transparent reporting and communication can significantly improve business operations.

Collaborating with like-minded businesses can also provide support, share knowledge and amplify the impact of our initiatives.

We should invest in research and development to create products and services that are not only profitable but also sustainable and ethical. Long-term planning always ensures that our business remains resilient and adaptable.

The journey towards building a profitable, sustainable, and ethical business requires strong commitment and strategic planning. However, the rewards -- enhanced reputation, loyal customers, risk mitigation and long-term profitability -- are well worth the effort. Let us focus our entrepreneurial journey towards a sustainable and ethical business model, where profit will follow as a result.

The author is a banker.