Bluesky, a growing social media platform launched by former Twitter CEO Jack Dorsey, has surpassed 20 million users.

While Bluesky's user base remains small compared to X (formerly Twitter) or Meta's Instagram Threads, its trajectory suggests growing momentum.

Bluesky crossing 20 million users. Screenshot taken from Bluesky platform.

Threads, which recently reported over 275 million monthly active users, currently holds a lead over Bluesky in daily active users. According to Similarweb, a market intelligence firm, Threads active users from Bluesky reduced from five times more users to just 1.5 times as of mid-November. While in the U.S. and U.K., Bluesky has overtaken Threads in daily website visits. Bluesky's mobile app usage in the U.S. surged by 519% since the start of November, with the U.K. experiencing a 352% increase. 

On November 13, Bluesky became the top-ranked app in the U.S. App Store, outpacing Threads (ranked No. 4) and X (No. 41), according to Appfigures, an app data provider. Globally, Bluesky's Android app usage is up more than 360% this year, though this was partly fuelled by temporary spikes during X's ban in Brazil.

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