Harpic, the leading toilet cleaner brand in Bangladesh, celebrated World Toilet Day by raising awareness about the importance of sanitation and hygiene. 

An event was organised on this occasion to promote better toilet habits and highlight the need for improving sanitation conditions across the country.

The event featured a panel discussion with prominent experts, including Nusrat Imrose Tisha, Brand Ambassador for Harpic; Md Monirul Alam, WASH Specialist at UNICEF; Md Fazlul Hoque, Deputy CEO of SAJIDA Foundation; and Sabrin Maruf Tinni, Marketing Manager at Reckitt Bangladesh. The discussion was moderated by Md Rakib Uddin, Manager – External Affairs at Reckitt Bangladesh.

All the panel members spoke about the situation of sanitation and toilet hygiene from their respective fields. They talked about the various challenges they face in tackling sanitation problems in Bangladesh. It was also highlighted that both private and public institutions need to come forward to work together to address these challenges to give people the basic right of sanitation they deserve.

Harpic believes that hygiene is a basic right, not a luxury, and provides effective hygiene solutions to improve health condition in Bangladesh. They are running various social programs across the country to raise awareness about hygiene, especially among marginalized communities. A key highlight of the event was Harpic's partnership with SAJIDA Foundation to support 1,000 sanitation workers and their families. 

Through this initiative, Harpic Healthcare card was introduced to those sanitation workers, for free of cost, that provided discounted healthcare services at over 250 hospitals. On top of that, hygiene education sessions are being conducted for the children of sanitation workers. 

The program also focuses on teaching children about habits on maintaining hygiene with the launch of "Dipu-Tushi's Hygiene Adventure", a comic book by Harpic that teaches children about personal hygiene, toilet cleanliness, healthy eating, and pollution through fun stories and engaging exercises. This book is part of Harpic's long-term efforts to improve hygiene awareness, and Harpic plans to expand these projects in the future.

Jack Sim, also known as Mr. Toilet, is the founder of World Toilet Organization and World Toilet Day. During the event, a video was presented where Jack Sim shared a few words, thanking the team, regarding Harpic's efforts in improving the lives of sanitation workers and their children in Bangladesh.

Dr. Tanvir Ahmed, the Keynote Speaker at the event, said, "Bangladesh has made good progress in reducing open defecation, with less than 1% of people still doing it. However, only 5% of the population has access to safe sanitation, which is below the global average. Rapid urban growth, natural disasters, and weak infrastructure are still big challenges for the country's sanitation systems."

In her event concluding remark, Sabrin Maruf Tinni, Marketing Manager - Reckitt Bangladesh, said, "We created this platform for people to share their stories, struggles, and successes related to sanitation. In Bangladesh, sanitation is still a work in progress, and there is much more to be done. Harpic is committed to creating a bigger impact by collaborating with other partners. We are proud to contribute to improving the lives of sanitation workers and the general public through our social initiatives."

World Toilet Day, observed annually on November 19, is a global event dedicated to raising awareness about the sanitation crisis. A significant number of people worldwide still lack access to proper toilets, and many continue to practice open defecation, contributing to health and environmental challenges. The day also supports the efforts to achieve Sustainable Development Goal 6, which aims to provide access to clean water, sanitation, and hygiene for everyone by 2030.