Ali Reza Iftekhar 
Managing Director & CEO, Eastern Bank PLC.

Banks have evolved from traditional service providers, offering basic services such as deposit-taking and lending, into comprehensive financial advisers catering to a wide range of customer needs. Historically, banks were primarily regarded as places for savings and sources of loans. However, as customer expectations grew, banks began offering more specialised services, including wealth management, investment advice, and risk management. Technological advancements, increased financial complexity, and data analytics have enabled banks to personalise their services, allowing them to act as trusted advisers rather than merely financial institutions. This transformation has been further accelerated by the rise of fintech companies, which have driven banks to integrate more innovative solutions to remain competitive in a rapidly changing landscape.

To ensure the financial growth and wealth management of our customers, we offer a wide array of products and services tailored to both individual and business needs. For individuals, we provide investment options such as fixed deposits, high-earning accounts, and offshore banking investment opportunities for non-resident Bangladeshis (NRBs). Our wealth management services include personalised portfolio management and insurance products designed to secure clients' financial futures.

On the business side, we offer solutions such as working capital loans, trade financing, and business credit facilities, helping companies manage their cash flow and expand. Additionally, our advisory services support businesses with strategic planning, mergers and acquisitions, and risk management, ensuring their growth in a competitive environment.

We leverage technology and digital innovation to enhance service delivery, making banking more accessible, efficient, and personalised. Digital platforms such as the EBL SKYBANKING App and EBL Self Service Portal provide customers with 24/7 access to their accounts, financial information, and a range of banking services, significantly improving convenience. We have also introduced Smart IVR for a more personalised customer experience. By using AI and natural language processing (NLP), Smart IVR intuitively recognises and responds to customer needs.

By embracing these technological advancements, we aim to provide customers with the tools and insights they need to achieve their financial goals and navigate an increasingly digital world.