Nazeem A. Choudhury 
Deputy Managing Director, Prime Bank

The role of banks in Bangladesh has transformed significantly over the years. Initially, banks focused on basic services such as deposits and loans. However, with advancements in technology, evolving customer needs, and regulatory developments, banks have become comprehensive financial advisors.

At Prime Bank, we have embraced this transformation by continuously innovating and introducing tailored services that cater to our customers' needs. From digital banking solutions to financial advisory, we aim to empower our clients with the tools and knowledge to achieve their financial goals.

As the landscape becomes more competitive with fintech and non-banking financial institutions, banks have adapted by leveraging data and technology to deliver personalised and impactful services. It's a journey that not only enhances the customer experience but also promotes financial literacy and inclusion across the nation.

We are committed to supporting our customers in achieving financial growth and effective wealth management through a diverse range of products and services. These include investment solutions such as treasury bills and bonds, corporate bonds, commercial papers, and equity investments through our sister concerns, Prime Bank Investment Limited and Prime Securities Ltd. Portfolio Management comprises discretionary and non-discretionary portfolio options tailored to individual financial goals. Insurance products are designed with savings and investment-focused plans offered through our Bancassurance partnership with National Life Insurance Company. On the other hand, Portfolio Advisory Services are designed to facilitate expert relationship managers in providing personalised advice to help customers make informed financial decisions.

The rapid shift towards a cashless economy in Bangladesh has opened new avenues for innovation and inclusion. At Prime Bank, we are leveraging technology to deliver seamless, efficient, and inclusive financial services to our customers. For instance, we introduced PrimePlus, a digital account opening platform that makes banking more accessible. Our comprehensive internet banking platform, MyPrime, serves retail, MSME, and Hasanah Islamic Banking customers, enabling them to perform various transactions and services such as activating cards, changing PINs, and enabling international transactions—all from the comfort of their homes.

We've also introduced innovative solutions like cardless cash withdrawals, allowing customers to withdraw cash from ATMs without needing a physical card. This service enhances convenience while reducing wait times at branches. Additionally, we've integrated Bangla QR payments into MyPrime, enabling contactless transactions via smartphones. As part of our payroll banking service, we have introduced our digital lending solution 'PrimeAgrim' to empower partner employees to withdraw salary in advance as well. Prime Bank has also introduced its own web-based digital solution named 'PrimePay' to enable employees to manage seamless corporate and SME payments. These initiatives reflect our commitment to harnessing technology for better service delivery while contributing to the broader goal of financial inclusion in Bangladesh.