TikTok has concluded a workshop aimed at empowering small and medium businesses (SMBs) in Bangladesh, held on December 3. The event brought together business owners, marketers, and entrepreneurs to explore ways to enhance their digital marketing strategies using TikTok's platform.

The workshop provided in-depth training on leveraging TikTok's tools to improve brand visibility, engage younger audiences, and showcase products and services effectively. Sessions were led by experts who covered content creation, audience engagement, and strategies for optimising business outcomes on the platform.

Participants were encouraged to prioritise creativity and authenticity in their content to appeal to TikTok's diverse audience. Practical exercises and interactive discussions offered attendees real-time feedback and actionable insights into storytelling and promotional techniques.

In addition to training, the event served as a networking opportunity, enabling SMBs from various sectors to connect, share ideas, and explore potential collaborations. Attendees highlighted the value of the workshop, expressing optimism about applying the strategies discussed to expand their online presence and reach new customers.