Samsung Electronics Bangladesh has introduced six distinct models of microwave ovens that are being assembled in the country by its local partner Transcom Electronics Limited.

"The new models combine innovative technology with practical features that make cooking smarter and healthier," said Jung Min Jung, managing director of Samsung Electronics Bangladesh.

He was speaking at the unveiling ceremony for these new products at the Amari Dhaka hotel in the capital yesterday.

Jung said Samsung prioritises researching consumer "pain points" and precisely identifying their needs.

Based on these insights, the company incorporates solutions as exclusive features, ensuring unmatched convenience compared to other brands, he added.

The products, themed "Cook Healthy, Live Smart," incorporate unique features such as Slim Fry Technology, which allows users to prepare fried foods with up to 80 percent less oil.

Meanwhile, the Triple Distribution System ensures evenly cooked meals by distributing heat through three antennas. Besides, the Durable Ceramic Enamel Coating, backed by a 10-year warranty, simplifies cleaning and ensures lasting durability for daily use.

The ovens also include features like Quick Defrost, Deodorization, Browning Plus, Turntable On/Off, and Eco Mode for everyday convenience.

With prices starting at Tk 18,500, these microwave ovens are now available at all Transcom Digital, Rangs eMart, and Electra outlets, as well as Samsung's authorised dealer stores.

The newly launched models include three 28-litre convection microwave ovens (MC28AK, MC28VK, MC28VS), a 23-litre solo microwave oven (MS23AK), a 23-litre grill microwave oven (MG23AK), and a 21-litre convection microwave oven (CE76JD).

Shahriar Bin Lutfor, director and head of business at Samsung Electronics Bangladesh; Md Shahidul Islam, chief operating officer at Transcom Electronics; Ritesh Ranjan, head of business at Transcom Digital; Yeamin Sharif Chowdhury, divisional director of electronics at Rancon Holdings Limited; Shahid Ahmed Abdullah, executive director at Electra International; and ASM Muntasir Chowdhury, deputy general manager of product and marketing at Butterfly Marketing Limited, were also present.