Nuruddin Md Sadeque Hossain
Managing Director
Southeast Bank

The Daily Star (TDS): Could you provide an overview of the current savings situation at your bank?

Nuruddin Md Sadeque Hossain (NMSH): Following a series of regulatory initiatives to reform the financial sector, depositors' confidence is steadily returning, and funds are flowing back into the formal banking system. Several banks have secured substantial volumes of deposits over the past six months. This strategic shift has enabled Southeast Bank (SEB) to record an impressive 5.00% deposit growth by March 2025 compared to the previous year. As we mark our 30th anniversary in 2025, we are ambitiously working towards surpassing the BDT 500 billion deposit milestone, capitalising on our strong brand and the enduring trust of our customers. Dedicated teams have been established to serve the evolving needs of retail and SME clients, further strengthening Southeast Bank's reputation as a resilient, customer-focused institution.

TDS: What are the top savings schemes that you are currently offering?

NMSH: Southeast Bank offers a well-rounded portfolio of savings products designed to support the diverse financial aspirations of our customers. Whether aimed at long-term wealth accumulation, short-term goals, or spiritual commitments, our schemes are crafted with flexibility and care. Some of our most popular offerings include the Double Benefit Scheme, which allows depositors to double their investment over a fixed tenure; the Shohoz DPS, a flexible deposit plan with small instalments and attractive returns; the Hajj Savings Scheme, which helps customers prepare financially for their sacred pilgrimage; the Millionaire Deposit Scheme, tailored for savers aiming to accumulate substantial wealth; and the Special DPS for Differently Abled Children.

TDS: What initiatives have your bank taken to encourage the savings habit among general people?

NMSH: Southeast Bank promotes a savings culture through financial literacy programmes in schools, colleges, and rural areas. Digital and branch-based campaigns encourage regular saving with tailored incentives. Advisory services at all branches and National Savings Week workshops empower individuals to adopt disciplined saving habits and plan for a secure financial future.

TDS: What innovative steps have been implemented to make savings products more convenient and accessible for all kinds of customers?

NMSH: The SEB Digital Banking App empowers customers to manage their accounts anytime, anywhere. Agent Banking and Mobile Booths extend our services to remote areas, while specialised support for women and senior citizens—including dedicated desks and tailored products—ensures inclusivity. We have adopted e-KYC for seamless, paperless account opening. Real-time savings tracking via our app and internet banking offers greater financial control. Strategically placed branches and sub-branches maximise customer service. As financial advisors, we strive to deliver the best outcomes for every customer's investment goals.

TDS: What are your future plans regarding the enhancement and expansion of savings products?

NMSH: Looking ahead, Southeast Bank is focused on enhancing its savings products to meet evolving customer expectations. Planned initiatives include AI-driven goal-based digital savings tools, eco-friendly Green Savings Accounts for sustainable banking, and smart micro-savings schemes in partnership with fintechs. With 135 branches and 22 sub-branches nationwide, we are establishing dedicated retail windows to serve existing, prospective, and unbanked customers. Our 128 agent outlets, primarily in rural areas, will be doubled to expand access. We also aim to partner with hospitals, garment factories, NGOs, and educational institutions to provide payroll services that encourage systematic savings across diverse communities.