Digital Definition
Sometimes changes happen in small waves and independent entrepreneurs are doing just that in Bangladesh right now. Starting small and hitting it big -- seems to be the motto of these young innovators. Kamal Hossen Rony is an example of the self-employed entrepreneurs, who have created a niche in the Bangladeshi economy. Today, the Managing Director of Greymatter Communication Limited, an IT based company, Rony had started out working for call centres. "As a freshman in 2007, I joined Vodaphone UK in Bangladesh," says Rony. "A year later, I joined Stamford Group, where I was the Assistant Operational Manager. In 2011, a few friends and I started our very own Call Centre Solutions. Eventually, we founded Greymatter Communications Limited."
Operating in Bangladesh with six wings, the company boasts skills in segments namely Idea Store BD, Greymatter IT, Greymatter Films, Greymatter Event Management, Greymatter Artist Management and Call Centre Solutions.
A popular area of the company is Idea Store Bd, a digital agency. "Here, we help out with promotions, marketing and branding of products, commodities and ideas on Facebook and other online platforms," explains Rony. "We also do web marketing, search engine optimization and online affiliations."
Recently, Greymatter Communications Limited rose to popularity amongst the youth after the company began to design, stylise and promote Facebook Pages and Websites of famous personalities in Bangladesh. "Our expertise, however, lies in providing call centre solutions," says Rony. "In fact, we had even started our business with this. Eventually we would like to provide call centre solutions, along with other online solutions to major corporate companies in and outside Bangladesh."
Currently, Greymatter is providing call centre solutions to companies in Canada. "We have some regular clients there who have been using our services for the last couple of years. Eventually, we plan to reach out to more establishments in Bangladesh and outside."
Where Bangladesh is trying to build a digitally sound nation, allowing independent innovators and entrepreneurs to fill the gaps would be a good idea. After all, self-employment is just one side of the coin, where the other side would define platforms for creating a better and a smarter job market.
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