How the elderly have embraced social media

At a time when the virtual world is seamlessly integrated into our daily lives, it's undeniable that social media has transformed how we communicate, share experiences, and connect. While the younger generations have readily embraced these platforms, a quieter yet equally significant revolution is occurring – that of older people in Bangladesh increasingly becoming a part of the social media landscape.

Bangladesh, with its rich tapestry of culture and traditions, has long cherished the values of respect for elders and close-knit family ties. These values have a profound influence on the role of older individuals within society. Traditionally, the elderly have been revered as a source of wisdom and experience, playing pivotal roles within the family structure. Yet, in a rapidly changing world, where younger family members often migrate in search of opportunities, older individuals can find themselves isolated, yearning for connections that transcend geographical boundaries.

Over the past decade, the adoption of platforms like Facebook and WhatsApp among older generations in Bangladesh has surged. It's a heartening sight to witness grandparents exchanging messages, sharing photos, and participating in group chats with their dispersed families.

Enter social media – a bridge across generations and distances. Over the past decade, the adoption of platforms like Facebook and WhatsApp among older generations in Bangladesh has surged. It's a heartening sight to witness grandparents exchanging messages, sharing photos, and participating in group chats with their dispersed families. Social media allows them to remain a part of daily conversations, contributing their insights and vicariously participating in the milestones of their grandchildren's lives.

Moreover, social media presents a platform for older people to engage with the broader community beyond familial ties. It's fascinating to observe them expressing their opinions on national and global issues, joining shared interest forums, and reconnecting with long-lost friends from school. These platforms provide a space where age becomes just a number, and individuals can interact based on common interests and shared experiences.

The impact of older people joining social media is redefining societal perceptions. As they break stereotypes and showcase their adaptability, resilience, and eagerness to learn, older individuals are becoming trailblazers in their own right. Their presence online challenges ageist notions and contributes to a more inclusive representation of all age groups within the digital realm.

However, this digital revolution has its challenges. Older people in Bangladesh often face barriers such as limited digital literacy and technological know-how. Navigating the complexities of social media can be intimidating, and many might need help to explore these platforms. Bridging this gap requires concerted efforts, from family members patiently guiding their elders through the digital landscape to organisations initiating workshops to enhance digital literacy among this group.

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Privacy and security concerns are also crucial. As older individuals venture into the online world, they need guidance on protecting their personal information, recognising scams, and safeguarding their digital footprint. Families, communities, and platforms are responsible for creating a safe environment for older users, ensuring their positive experiences aren't marred by cybersecurity threats or misinformation.

Additionally, while social media offers avenues for virtual interactions, it's imperative to maintain the value of face-to-face connections, especially within a cultural context like Bangladesh. Physical gatherings, religious festivals, and community events are integral to the social fabric, and striking a balance between online and offline interactions is essential to avoid inadvertently isolating older individuals who may not be as tech-savvy.

The story of older people and their use of social media in Bangladesh is a narrative of empowerment, connectivity, and transformation. It's a testament to the human spirit's ability to evolve and adapt, even in rapidly changing landscapes. As a society, we must recognise these platforms' potential to enhance the elderly's lives while addressing the challenges they might encounter. By embracing the digital age with empathy and understanding, we can ensure that this digital revolution transcends generational boundaries, bringing us closer together in an interconnected world.

Dr Matiur Rahman is a researcher and development worker.

Views expressed in this article are the author's own.

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