"Content is fire. Social media is gasoline." It is said that this media emphasises sociology, psychology and marketology over technology. Switching from current news to hungry people to war and calamities to a comedy show on the screen in minutes, makes us insensitive to social values.

Eventually, social media numbs our senses and turns us into humanoids more than human beings. We have forgotten how to be kind and do good-in this social media-driven age. Research has shown that increasing screen time is associated with negative self-concept and an increased risk of obesity as well as insufficient levels of physical activity.

This 'online frontline' has benefits, but unless media regulators and policy makers monitor, it will harm society. Its unrealistic expectations and sources and cheap popularity can harm mental health. It can make people emotionally numb and less kind toward each other. People who make comments online, would never speak in front of someone; and when they do this frequently, they will begin to become less compassionate in real life.

Studies have found strong associations between excessive use of social media and an increased risk for depression, anxiety and even suicidal thoughts. Social media may promote negative experiences easily. It affects behaviour negatively by depriving children of important social norms that would normally learn through in-person communication. This can cause them to be more emotionless and insecure.

Sitting or lying in front of any type of screen for extended periods of time can ultimately cause brain fog and vision problems, among other health issues because it changes the brain, both behaviorally and structurally.

E-mail: rubaiulmurshed@shomman.org