DESIGNING ART

For designers, jewelry lovers and enthusiasts, Shoilee, is a popular online brand. Run by Tahmina Shaily, the Creative Entrepreneur of Shoilee, the online lifestyle store has buyers ranging from all ages.

In 2006, Tahmina Shaily began to design jewelry, outfits and accessories for herself. This led her to create womens' accessories and clothes for her friends, family and suddenly she was in the business! Shaily started her career as a radio jockey, studied journalism and was also a sub editor at a newspaper. 

Recently, Shaily and her friends organised an exhibition along with workshops - Udyog- in Gulshan 2, where exclusive designs were showcased. Artists, writers, singers and other well known personalities in the society became a part of this project, bringing in people from all walks of life.

"I showcased my spring-summer collection called 'Spondon' which concentrates on colours, basic trendy cuts and designs, inspired from nature," says Shaily.

Shaily is also quite an inspiration to other female entrepreneurs who always have to balance between work and family. "Being a mom and an entrepreneur is difficult," she says. "But I have been lucky to get my family's support, which has always pushed me to go ahead and win the world."

In a nutshell, Shaily's designs can be described as earthy and natural - some of the unique elements of her designs. "Folk designs excite me," says Shaily. "In Shoilee, I have included designs from all over the world keeping them simple and artistic. The changing season, be it monsoon or spring inspires me to choose colours and designs." 

Tahmina Shaily is now gearing up for her next set of designs and also an exhibition later on in July. "Shoilee brings happiness to me," she says. "At the end of the day, I am doing something that gives me joy, and that is what actually matters."