FOR THE LOVE OF ADVERTISING
Managing Director of Grey Dhaka, Syed Gousul Alam Shaon needs no introduction when in the world of advertising. From coming up with brilliant ad campaigns to being one of the most hip and happening creative leaders; Shaon has inspired a lot of people to make this industry what it is today.
Under his leadership, Grey Dhaka came up with popular campaigns such as the ICC T20 World Cup flash mob videos which went viral in a matter of days, in various social media platforms. According to Fox News the flash mob videos were bigger than Jennifer Lopez and Pitbull's world cup song.
He has also proven his capability internationally. Under his guidance, Grey Dhaka won several international awards such as APAC Effie Award, Spike Asia, AD Stars Busan and many more. Shaon has also led the agency to get short listed for the Cannes Lions for two of Grey's campaigns.
One of the reasons behind his elaborate and creative imagination is his childhood. "I would say I had the best childhood someone can ask for," says Shaon. "It was filled with a lot of joy and fun. That was also when I got introduced to good literature, which, till today, I would say is the base of my career." Shaon completed his HSC from Chittagong College and then went to Delhi to study Economics in Delhi University. "At that time I thought I would grow up to be an academician but the tables turned when I was doing freelancing for an event in Delhi," says Shaon. "After the event I thought I could give this industry a try and went on to do my Master's in Communication."
His journey in Grey Dhaka began in 2007. "I was first appointed as the General Manager. This was a very interesting journey for me because I learned everything while I was in the job. From making huge mistakes to brainstorming brilliant ideas, I went through all of it in these years. That's why I can say that nothing scares me now," says Shaon.
Apart from the Managing Director of Grey Dhaka, Shaon also works as a script writer. He recently wrote the screenplay and script of the much upcoming film "Ayna Bazi", directed by Amitabh Reza. "I am very excited about this project. Amitabh is a very dear friend of mine and I hope what we produce will be well appreciated by the audience," says Shaon.
To all the youngsters who are getting actively involved in the media, Shaon says, "Our youngsters are highly talented, no doubt. They are doing amazing things which no other people capable of. I would advise them to stay back in the country and have a little more patience. Trust me when I say this, you won't be half as happy working anywhere in the world than in Bangladesh."
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