Walk the talk

Monika Nazneen Islam, Group Director, Jamuna Group

Jamuna AC sales have increased by 37 percent, which is higher than any previous period, in the first quarter of this year. The air conditioner market is growing at about 20 percent annually. Just a few years ago, the local AC market was completely dependent on imports but the scenario has since changed. Modern technology and innovations are our key strengths to capitalising on this growth.

Jamuna Electronics & Automobiles works to produce and provide best quality services and innovative products for people and maintains ethical standards in business operation to ensure benefit to the stakeholders and people of Bangladesh and beyond.

Md Shariful Islam, Chief Manager, Product Planning, CE Business, Samsung Electronics, Bangladesh office

Innovation has always been Samsung's core strength to develop user-friendly products for our customers at an affordable price, and this pursuit shall continue in the future as well. We aim to bring advanced global-standard products and distribute them more efficiently in the sub-urban areas, so our growth becomes more substantial. Also, keeping Samsung's loyal customers in mind, Samsung has a 24-hour call centre, where consumers are able to enjoy prompt, efficient, and uninterrupted after-sales service from Samsung's expert service agents for their relevant queries and information.

Chandana Samarasinghe, Marketing Director, SINGER Bangladesh Limited

SINGER is a major player in the air conditioner market in Bangladesh and this category is one of the key growth categories we are looking at. The growth potential is based on multiple reasons such as elevation of lifestyle, rapid urbanisation, changes in weather conditions and competitive pricing.

Furthermore, having advanced technologies and smart features with proper after-sales service will always be advantageous for a brand to perform well in the market. With the support of Arcelik - Turkey, one of the leading global home appliance manufacturers and major shareholder of SINGER Bangladesh Limited, we are looking at introducing customised products for the consumers of Bangladesh keeping their usage behaviours and needs in consideration.

Engr Md Nur Alam, Chief Operating Officer, AC and Refrigerator Group, VISION Electronics

VISION Electronics is continuously working to develop the existing air conditioning industry. Our end goal is to facilitate our customers to the best of our ability. At present, we are trying to create "bipolar ionic generator" technology that will remove dust, bacteria, and odour from the room to ensure healthy life, while the use of a 5D DC inverter will reduce electricity bills by up to 70 percent. In the future, VISION Electronics expects to accelerate its growth by 30-35 percent, with the aim to achieve 100 percent self-manufacturing. We also plan to increase our product selection to further expand and diversify our operations in the market.

Md Tanvir Rahman, CBO and Senior Executive Director, WALTON Air Conditioner

We intend to capture 70 percent of the air conditioning market share in the near future.  We are expecting that by 2030, we will have a place among the top five worldwide air conditioning brands. We are looking forward to attaining the market target through the sale of residential ACs along with commercial and central units (VRF, Cealer), which we are making in our own factories.
We are passionate in order to lead the market through our unique selling point which covers voice controlling AC (both of Bengali and English), 5.5-star AC which costs only 2.19 taka per hour and keeping the best quality of products which have been tested by BUET and BSTI. We use natural friendly gas which does not create any components for greenhouse effects.

MD Nurul Afser, Deputy Managing Director, Electromart Ltd. 

In the future, Bangladesh's air conditioner market is anticipated to grow due to urbanisation and increase in per capita income of people. Moreover, acceptance of air conditioning systems as a utility product rather than a luxury product is also increasing the growth of the local market. By taking these opportunities, we want Gree brand air conditioners to hold the number one position in this industry by ensuring the best quality, healthy and friendly ACs that help save money through low consumption of electricity. At the same time, we will expand our business in the centralised air conditioner segment and VRF and chiller segment in the future. We also expect that we will enter in foreign air conditioner markets by 2030.

Ritesh Ranjan, Head of Business, Transcom Digital

The air conditioner (AC) market is growing at a fast pace in Bangladesh. In the future, Transcom Digital is looking forward to increasing its market base in the AC category by serving the premium segment.

Transcom Digital is looking out exponential growth in the AC category through enhanced customer service and availability. For differential from the market, Transcom Digital is committed to improving the potential of its private brand, Transtec Air Conditioners, by bringing the latest technology and services. Transcom Digital is also looking at the larger penetration in B2B and making ACs easily affordable to the larger segment customers through various finance options and EMIs, thus gaining a more extensive market share.