Homegrown companies: lead in meeting rising demand

Monika Islam, Group Director, Jamuna Group

The Daily Star (TDS): Could you provide an overview of your company's current offerings and market position in the smart home appliances sector?

Monika Islam (MI): Jamuna Electronics and Automobiles Ltd., a sister concern of the country's leading business conglomerate Jamuna Group, began manufacturing smart electronic home appliances on a large scale in 2014. Modern equipment, cutting-edge technology, skilled manpower, high-quality raw materials, and continuous innovation have positioned Jamuna Electronics as the leading electronics brand in the country.

Our mass-produced home appliances include refrigerators, freezers, LED TVs, air conditioners, washing machines, microwave ovens, rice cookers, blenders, juicers, electric kettles, irons, gas stoves, induction cookers, infrared cookers, and various other small appliances.

The electronics market in Bangladesh typically sees a significant boost during Eid, with demand and sales rising sharply. Domestic companies are at the forefront of meeting this increased demand, and Jamuna Electronics plays a key role in this growth.

To make Eid even more joyful, Jamuna Electronics has launched the Double Khushi CP Offer (Season 3). Customers have the opportunity to win Eid gifts and receive cash discounts when purchasing Jamuna Smart Home Appliances from our Jamuna Plaza or authorised dealer showrooms by registering during the Eid campaign. Each week, multiple lucky winners will also have the chance to win international travel through a lottery draw.

TDS: How do you evaluate the current performance and competitiveness of local brands in this industry?

MI: The electronics industry in Bangladesh has made tremendous progress over the past decade. What was once a luxury has now become a necessity. As a result, the widespread use of home appliances is driving industry growth day by day. Electronics showrooms are now found everywhere—from rural villages to major cities and suburbs—playing a significant role in strengthening local manufacturers.

Over time, domestic brands like Jamuna have earned consumer trust and surpassed many foreign competitors. The industry, once entirely reliant on imports, is now led by domestic companies. The market for refrigerators, TVs, air conditioners, and smart home appliances has expanded considerably. By reducing import dependence, we are ensuring that high-quality products reach consumers at affordable prices. At the same time, rising purchasing power and improved electricity access in remote areas have further boosted demand for electronic goods. People's increasingly busy lifestyles have also contributed to this trend.

TDS: What are the key challenges hindering the industry's growth and wider adoption?

MI: In many parts of the world, geopolitical instability is threatening food and commodity security and pushing people into inflationary pressure. In Bangladesh, the dollar crisis and rising import prices have contributed to a widening trade deficit. The depreciation of the taka against the dollar has made it increasingly difficult to import essential raw materials for production.

Additionally, rising utility costs—both globally and locally—have significantly increased production expenses, including transportation, thereby compelling manufacturers to raise prices.

Despite these multifaceted challenges, Jamuna remains committed to serving the national interest. Even amid changing circumstances, we continue to offer the best products in the market at affordable prices.

TDS: Could you share insights into your company's ongoing initiatives and future plans in the smart home appliances sector?

MI: Innovation is critical for any technology-based product. We are continually working with the latest advancements to match market demand and consumer preferences. That's why our brand's payoff line is: 'Innovation for Smarter Life'.

Jamuna Smart Home Appliances has established a strong presence among consumers, outperforming both domestic and international brands. Among local companies, Jamuna Electronics holds the top position in the consumer electronics market.

We are constantly striving to address evolving customer needs and enhance satisfaction. Taking into account different purchasing capacities, Jamuna home appliances are available in a wide range of designs, sizes, features, and price points. Today, Jamuna is a trusted name for millions, offering products suited to the lifestyle, climate, and needs of the people of Bangladesh.

TDS: What policy reforms or government support do you believe are essential for the industry's further development?

MI: The key barriers to industrial growth in Bangladesh include infrastructural limitations, a lack of strategic planning, and the need for more effective policy implementation. This sector, which was once heavily reliant on imports, now plays a major role in the economy thanks to the efforts of domestic entrepreneurs.

However, the current tax structure—particularly in terms of industrial taxes, VAT, and customs duties—has somewhat slowed down the industry's momentum. We hope that further policy support from the government will accelerate the growth and global competitiveness of this vital sector.