Committed to sustainable and smart living
The Daily Star (TDS): What was the inspiration behind initiating the organisation? Could you share with us the core values, mission, and vision that drive your company's operations?
Zillul Karim (ZK): Our inspiration comes from a desire to redefine urban living by providing sophisticated, quality-driven housing solutions. Our core values centre around commitment, excellence, and customer satisfaction. Our mission is to deliver top-tier properties that blend elegance and functionality, ensuring timely handovers and unparalleled service. Our vision is to set new standards in real estate, offering inspired lifestyles through innovation and precision.
TDS: What are the major projects your company is currently working on?
ZK: We are currently working on several prestigious projects across Dhaka, including Ark-Ology at Gulshan-1, Rosewood in North Dhanmondi, Platinum on Elephant Road, and several developments in sought-after areas like Banani, Dhanmondi, and Kalabagan. Our portfolio includes residential spaces that reflect our commitment to quality and timely delivery.
TDS: How does your company differentiate itself in the real estate market?
ZK: We differentiate ourselves through our unwavering commitment to quality, timely project completion, and a customer-centric approach. Our projects are located in prime areas and offer modern amenities and meticulously designed living spaces. Our focus on delivering what we promise and building lasting relationships with our clients sets us apart in a competitive market.
TDS: Are there any innovative practices or technologies that your company has adopted recently?
ZK: Yes, we have embraced cutting-edge construction techniques and sustainable practices to enhance the efficiency and durability of our projects. We continuously explore innovative materials and technologies that align with our vision of creating environmentally friendly and energy-efficient homes that stand the test of time.
TDS: How have customer preferences and demands changed in recent years, shaping your company's offerings?
ZK: Customer preferences have shifted towards sustainable, smart, and multifunctional living spaces. This change has influenced our designs, prompting us to incorporate more green features, smart home technologies, and versatile spaces in our developments. We listen closely to our clients' needs and adapt our offerings to meet their evolving expectations.
TDS: How do you evaluate the current state of the real estate market? What are the biggest challenges facing the industry, and how does your company address these challenges?
ZK: The current real estate market is challenging yet full of opportunities. Rising construction costs and regulatory changes are significant challenges. However, our strategy involves meticulous planning, cost optimisation, and leveraging our expertise to navigate these hurdles. We maintain our competitive edge by focusing on quality and customer satisfaction, ensuring that we deliver value even in a dynamic market.
TDS: What do you foresee as the key trends in the real estate market over the next five years? How is your company planning to adapt to future market conditions?
ZK: Over the next five years, we expect to see a greater emphasis on sustainability, smart technologies, and flexible living spaces. The demand for eco-friendly buildings and integrated smart systems will continue to grow. We plan to stay ahead by investing in green technologies, enhancing our design approach, and maintaining a customer-centric focus to adapt to these evolving trends.
TDS: Is there any additional information or comments you would like to share about your organisation?
ZK: We are committed to our mission of providing inspired lifestyles through superior real estate developments. Our dedication to quality, precision, and customer satisfaction drives us to continually improve and innovate. We invite everyone to explore our projects and experience the excellence we deliver.
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