Among the many things we Bengalis love, our ardent affection and fascination with traditional wear surely trumps all else. And why not? Is there any attire demurer yet stunning, traditional yet current, than a saree? And men also share very similar sentiments when it comes to panjabis!
MohaArongo, a 44-foot nakshi kantha installation at Aarong’s Dhanmondi store, showcases Bangladesh’s rich craftsmanship. Designed by Samiul Alam, it merges tradition, sustainability, and innovation, featuring repurposed textiles and artisans’ names, preserving heritage in a modern world.
In Bangladesh’s social landscape, certain personalities emerge as examples of strength, vision, and grace. HERSTORY By Aarong pays tribute to these iconic women whose journeys inspire and redefine what it means to lead with purpose. Much like the craftsmanship woven into each HERSTORY piece, their lives reflect a fusion of heritage and modernity, creating legacies that transcend time.
Aarong's Ethnic Bedroom Collection provides rich textures, elaborate patterns, and designs influenced by ethnic history for individuals inclined to tradition. This collection, which includes elaborate handwoven bedspreads, honours the workmanship that is fundamental to Bengali design. It's ideal for people who value their heritage but still desire a sophisticated and cosy setting.
After a long hiatus, it became almost necessary for me to return. Begging winter to be over, I found an interesting way to do it. Force yourself to wear colourful clothes and bring out the vibes of spring — forceful maybe, but it works. Let’s cut out the confusion and dive straight into the fashion perspective.
Three each from manufacturing, trading and services sectors
In the heart of Dhaka, amidst the everyday whirl of life, Aarong Earth brings a touch of nature's tranquillity with its newly launched essential oils. Imagine turning your home into a sanctuary of peace and wellness, a few drops at a time.
HERSTORY by Aarong combines contemporary fashion with traditional craftsmanship and infuses every thread with the fine regional tradition to create casual wear that are just as sophisticated as they are stylish. It is a bow to women, encouraging them to embrace their inherent grace, beauty, and individuality. The goal of HERSTORY by Aarong is to create statement pieces that glorify the confidence of empowered women.
What truly sets this season apart are the beautiful hues that imbue our lives with happiness and joy. To begin with, there’s the eternal white, pristine and pure, in a league of its own. This hue, or lack thereof, symbolises all that’s good and sacred.
Among the many things we Bengalis love, our ardent affection and fascination with traditional wear surely trumps all else. And why not? Is there any attire demurer yet stunning, traditional yet current, than a saree? And men also share very similar sentiments when it comes to panjabis!
MohaArongo, a 44-foot nakshi kantha installation at Aarong’s Dhanmondi store, showcases Bangladesh’s rich craftsmanship. Designed by Samiul Alam, it merges tradition, sustainability, and innovation, featuring repurposed textiles and artisans’ names, preserving heritage in a modern world.
In Bangladesh’s social landscape, certain personalities emerge as examples of strength, vision, and grace. HERSTORY By Aarong pays tribute to these iconic women whose journeys inspire and redefine what it means to lead with purpose. Much like the craftsmanship woven into each HERSTORY piece, their lives reflect a fusion of heritage and modernity, creating legacies that transcend time.
Aarong's Ethnic Bedroom Collection provides rich textures, elaborate patterns, and designs influenced by ethnic history for individuals inclined to tradition. This collection, which includes elaborate handwoven bedspreads, honours the workmanship that is fundamental to Bengali design. It's ideal for people who value their heritage but still desire a sophisticated and cosy setting.
After a long hiatus, it became almost necessary for me to return. Begging winter to be over, I found an interesting way to do it. Force yourself to wear colourful clothes and bring out the vibes of spring — forceful maybe, but it works. Let’s cut out the confusion and dive straight into the fashion perspective.
Three each from manufacturing, trading and services sectors
In the heart of Dhaka, amidst the everyday whirl of life, Aarong Earth brings a touch of nature's tranquillity with its newly launched essential oils. Imagine turning your home into a sanctuary of peace and wellness, a few drops at a time.
HERSTORY by Aarong combines contemporary fashion with traditional craftsmanship and infuses every thread with the fine regional tradition to create casual wear that are just as sophisticated as they are stylish. It is a bow to women, encouraging them to embrace their inherent grace, beauty, and individuality. The goal of HERSTORY by Aarong is to create statement pieces that glorify the confidence of empowered women.
What truly sets this season apart are the beautiful hues that imbue our lives with happiness and joy. To begin with, there’s the eternal white, pristine and pure, in a league of its own. This hue, or lack thereof, symbolises all that’s good and sacred.
This monsoon, embrace cotton clothing and lightweight accessories that not only keep you comfortable but also create a statement in fashion like no other. And to make our lives easier there’s TAAGA MAN monsoon collection with almost everything to meet our rainy season fashion requirements.
