The marketing world is undergoing a seismic transformation. As generative artificial intelligence (gen AI) matures from a technical novelty into a strategic necessity, marketing professionals are being forced to adapt at a pace unprecedented in recent memory. No longer confined to the realms of data science or IT, AI has become central to the everyday operations of marketing departments, not just enhancing productivity, but fundamentally reshaping the structure, skills, and strategy of marketing teams worldwide.
The marketing world is undergoing a seismic transformation. As generative artificial intelligence (gen AI) matures from a technical novelty into a strategic necessity, marketing professionals are being forced to adapt at a pace unprecedented in recent memory. No longer confined to the realms of data science or IT, AI has become central to the everyday operations of marketing departments, not just enhancing productivity, but fundamentally reshaping the structure, skills, and strategy of marketing teams worldwide.
